"Asthma All Stars" Asthma Fair Kicks off at Kohl's


Lexington, Ky. (Oct. 19, 2006) – Today "Asthma All-Stars" promoted asthma awareness among students at the asthma fair held on behalf of UK HealthCare's Kentucky Children's Hospital and Kohl's Department Stores. The fair kicked off the Kentucky Children's Hospital Asthma Program which will be in Fayette County schools as well as in surrounding regions of Kentucky.

Kohl's Department Stores' Kohl's Cares for Kids® made a donation of $60,093 today to Dr. Tim Bricker, professor and chair, department of pediatrics, University of Kentucky College of Medicine, and physician-in-chief of Kentucky Children's Hospital. The donation will support funding for an asthma program to benefit children in Fayette, Jessamine and Rockcastle counties in Kentucky.

"We are pleased with Kohl's support of our asthma identification and management education program in public and private schools in Fayette, Jessamine and Rockcastle counties," said Bricker. "This program is important to Kentucky children because there are asthma programs for children in at least 25 states, but not in Kentucky. We are proud to be able to initiate such an important program by sending our doctors and nurses to the schools."

According to the Centers for Disease Control and Prevention, asthma, an inflammatory condition of the bronchial airways, is a major public health problem of increasing concern in the United States. Low-income populations, minorities, and children living in inner cities experience disproportionately higher morbidity
and mortality due to asthma. According to the CDC, asthma's effects on children and adolescents include the following: asthma accounts for 14 million lost days of school missed annually; asthma is the third-ranking cause of hospitalization among those younger than 15 years of age; and the estimated cost of treating asthma in those younger than 18 years of age is $3.2 billion per year.

"Kohl's introduced the Kohl's Cares for Kids® program to promote children's health and educational opportunities, and is committed to playing an active role in the communities we serve," said Julie Gardner, senior vice president of marketing for Kohl's Department Stores. "We're proud of the partnerships we've created with children's hospitals across the country, and are excited to join Kentucky Children's Hospital in this endeavor."

In Rockcastle County, for example, Dr. Michael Anstead, associate professor of pediatrics in the division of pediatric pulmonology at UK, in coordination with nurses and support staff in the division of pediatric pulmonology, Dr. Callie Shaffer and staff at Rockcastle Hospital and school staff, will work to identify students with asthma. Students with asthma will be given support to help manage their disease, understand what triggers asthma attacks, learn how to monitor symptoms and understand what treatment options are available. Although national school-based asthma programs have proved their utility with encouraging results, few schools have been able to host such a complete and comprehensive program.

Nurses and nursing assistants at the schools will receive one-on-one asthma education from Anstead and assisting health professionals. Nurses at all schools will be provided with portable spirometers or peak flow meters to assist with asthma management. Educational opportunities will also be available to all nurses in central and eastern Kentucky through free asthma seminars offered at Kentucky Children's Hospital and Rockcastle Hospital. This should enhance asthma care for school children throughout the region.

Students with severe asthma will be assisted by availability of an exhaled nitric analyzer. The exhaled nitric analyzer will be located at the Kentucky Clinic, an outpatient practice operated by Kentucky Children's Hospital, so that it will be available to children from all counties served by the program. Staff at Kentucky Clinic will assist in management decisions for their care. Improved care of these severe asthmatics in the clinic, with improved monitoring by the school nurses through educational programs at the schools, will result in significantly fewer missed school days for patients with severe asthma and greatly enhance their quality of life.

The asthma program will be highly visible to families with young children in Fayette, Jessamine and Rockcastle Counties. It is estimated that 10,000 children will be served by the program in one year. At least 25 schools are being invited to participate from Fayette, Jessamine and Rockcastle counties.

Other Kentucky Children's Hospital efforts supported through the Kohl's sponsorship include Kohl's Kentucky Children's Crew for pediatric emergency transport, Safe Kids and pediatric cardiology. Kohl's has supported Kentucky Children's Hospital programs since 2000.

Kohl's commitment to Kentucky Children's Hospital is made possible through the Kohl's Cares for Kids® program, which raises funds for children's health and educational opportunities through the sale of special gift items. Net profits from the sales go to support children's health and educational opportunities in the market areas served by Kohl's. Kohl's community outreach also includes Kohl's Kids Who Care,® an annual youth volunteer recognition program, fundraising gift cards for local schools and non-profit youth groups, as well as an associate program to encourage volunteerism.

Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. By the end of 2006, Kohl's will operate 817 stores in 45 states. For a list of store locations and information, or for the added convenience of shopping online, visit Kohl's Web site at kohls.com. In addition, Kohl's recently launched transformationnation.com, allowing customers to view the latest fall fashion essentials, interact with a virtual wardrobe planner and stay up-to-date on fashion trends.